What is your customer’s story? This is where I begin before connecting the puzzle pieces of positioning, messaging and channels to reach your customer. I want to understand the persona of your customers, their challenges, and the competitive marketplace to effectively market your product.
“Make your customer the hero of your stories.”
I do more than help companies market products for revenue. I build customer relationships through messaging.
My Key Skills Include:
Customer Research
Go to Market
Positioning & Messaging
What Drives Me
My passion is the “how.” I love connecting the pieces to bring a product into market such as:
How do your customers think?
How does your product solve their problems?
How can we reach your market?
How is your competition doing this?
(And then, yes,…how is all this going to get done?)
What others have said about my work….
“I always appreciated her candidate-first attitude, which is a very important quality as a product marketer! She is reliable, dedicated to her craft, and an absolute delight to work with.”
Shaifali Gupta
Product Manager Leader
“Linda is a phenomenal marketing strategist and expert project manager. Every time that I’ve partnered with her on a project I’ve been amazed at the way she owns her role with utter enthusiasm.”
Ric Colegrove
Creative Director
“I had the pleasure and privilege of managing Linda for two years at Hobsons. In that time, Linda established herself as a consistent top performer, a capable team leader and a generally indispensable member of my team.”
Steve Gaitten
Marketing Leadership - Digital Marketing Specialist
Continue to read additional reviews on my Linkedin profile from my supervisors and colleagues across the varied industries where I have worked. No matter the industry, I bring to the table my values of commitment, integrity, curiosity and fun.
Employment History
My product marketing experience in go-to-market, positioning/messaging, and overall customer advocacy have made an impact to a variety of industries and companies
