why product marketing?
Cats.
I like herding them.
I’m that person who enjoys researching, discovering, and pulling together people and tactics to complete a project. (Really.)
Discovering product marketing was a big aha moment. It connected my own pieces of marketing knowledge. Throughout my digital marketing career, I found I excelled at analytics/research and project managing campaigns with cross-functional teams. I fell in love with A/B messaging testing to understand customers. These skills are the foundation of product marketing.
To me, product marketing is one part psychology, one part detective work, and one part engineer. As a psychologist, I’m stepping into your customer’s shoes to understand how they think, feel, and behave. As a detective, I’m researching market trends and competition that will impact purchasing decisions. Finally, I engineer an executable go-to-market plan.
I love this building process, connecting puzzle pieces of customer behavior, marketing trends, competitive intelligence, and messaging to bring a product to market.
If you want someone who is committed to learning about your customers and skilled at hearding cats to make it happen, let's talk.
My Values and Philosophy
Commitment
Will do what it takes to get to done.
Integrity
Strong communication and transparency
Fun!
What is work if you can't have a few laughs?
Inspiration.
Where do you get your inspiration?
I love getting my hands on a good book for inspiration on messaging. Whether it is the product marketing classics Influence or Positioning, or diving into neuroscience of behavior (my marketing geek side).
