Presenting at the Product Marketing Festival on Go To Market Planning.
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Successes and challenges of preparing a GTM strategy for the organization’s first app.
(And my first app launch, too!)
I share 4 tips that helped leverage me and the new role of product marketing for early success.
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Learn how we averaged a 55% email open rate through segmentation and empowering messaging.
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Missed marketing opportunities for education, awareness, and, well, where to go to get the COVID vaccination.
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Six steps to help you stay up-to-date and sharpen your marketing skills.
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Over the Thanksgiving holiday I encountered two very different customer service experiences . These over-the-top experiences (good and bad) are a good reminders of the basics in customer experience.
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I can’t believe I won! But my speaking didn’t always come with first place confidence.
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A few questions to ask yourself before you put pen to paper/fingers to keyboard to really understand your audience and refine your messaging to match the needs/emotions of your audience.
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